Nice to see you here. I just might be what you're looking for.
Clara Fadel. For 10 years, I've been writing for Brazilian and global brands — with a background in advertising and over 6 years dedicated to UX Writing. I deliver messages that are clear, simple, and with that special spark of someone who truly loves what they do.AI is fully integrated into my work, serving as a facilitator and accelerator, strategically and across the board. Want to know more? Let's talk.
Based in
Salvador, Brazil
I built an AI tool anyone in the company can use, and the numbers spoke for themselves.
UX Writing team productivity
reduction in time spent creating alt text
saved in just 1 month of alt-text tasks
AI that's actually accessible
It was the agency's first AI agent. I wanted something simple, that anyone could use, not just the people who write. In the end, it's technology that frees the team for the work that really matters.
SEO that climbs ranks
With AlsoAsked, Google Trends and Semrush, I hunted down the SEO bottlenecks and fixed them one by one, taking pages from invisibility to the top of Google.
I reorganized a major automaker's post-sales, and it ended up becoming the model for the whole group.
I made the menu more intuitive, the content search-driven and the flows much simpler across the services, accessories and genuine parts pages.
Read the full case study →I led the internal writing guide that aligned the agency's content choices.
9 chapters of editorial standards, each with guidelines and real examples, from numbers and punctuation to error messages.
Read the full case study →Brands I've worked with
I've been writing for 10 years, 6+ of them in UX Writing across large-scale digital projects for global brands. I've worked at multinational agencies and tech companies, crafting microcopy, conversational flows, tone-of-voice guides and SEO strategies applied to UX.
I'm a middle child who's a little tired of the same old, so I love to question the obvious and propose clearer paths. I've lived and worked in Sweden and Germany, where I earned a degree in Digital Media Creative from Hyper Island. My focus is accessible, inclusive content aligned with business goals, always with clarity at the center.
- PortugueseNative
- EnglishFluent
- SpanishIntermediate
- SwedishBasic
Hyper Island
Stockholm, Sweden · 2016 to 2018
Digital Media Creative